My Journey to a Healthier, Smarter Future of Fitness

How technology transformed my health — and how I plan to help Peloton transform millions more.

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Alicia in Motion: My Story

When I think about what it means to be “in motion,” it’s not just about physical movement — it’s about growth, change, and the willingness to keep showing up for yourself.

I’ve always believed in the power of health and fitness, but in recent years, life and work has pulled me away from making it a true priority. That changed when I discovered the Peloton app — not through the bike, but through their strength training, yoga, stretching, and outdoor workouts. What began as a way to add variety to my routine quickly became the foundation of my wellness journey.

The Peloton Guide transformed how I approached strength training. I started strength training consistently, experimenting with programming, and celebrating small wins that became big milestones. Over time, I noticed a shift — I was stronger, more resilient, and more motivated. I even brought my husband along for the ride (or, more accurately, the lift), and watching him build his own strength journey has been one of my proudest moments.

RESET IN 2025

Dry 2025 — A Year of Clarity

In January 2025, I made a personal commitment to go alcohol-free for the entire year. “Dry 2025” isn’t just a health decision — it’s a statement about where I want my energy to go. Without alcohol, I’ve gained mental clarity, deeper recovery, and a sharper focus on both my workouts and my professional life. It’s also reinforced the lesson that real change comes from consistency, not perfection.

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Bridging Passion and Profession

By day, I’m a marketing technology leader — building and integrating digital platforms, leading innovation initiatives, and helping global teams connect with their audiences in smarter, more personalized ways. I thrive at the intersection of data, technology, and user experience, and I believe those same principles can transform the connected fitness space.

When I use Peloton, I don’t just see a workout — I see an opportunity to make the platform even more intuitive, more motivating, and more connected. I see ways to personalize programs based on real user data, enhance the sense of community, and design features that help people stick with their goals long-term.

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Why I’m Here

Alicia in Motion is my space to document the mindset shifts, fitness wins, and innovation ideas that are shaping my journey — and hopefully inspiring others. Whether it’s a new strength milestone, a reflection from my Dry 2025 experience, or a concept for the future of Peloton, it all comes back to the same belief:

The right tools, the right mindset, and the right community can change everything.

If you’re building the future of fitness and wellness — let’s talk.